NINA is an innovative AI-powered product assistant designed specifically for B2B SaaS teams. Instead of relying on traditional, rigid tools like scripted onboarding tours, static FAQs, conventional chatbots, product videos, or manual support tickets, NINA lives directly inside your application's live interface.

When users encounter a roadblock and find themselves stuck, they can simply ask “How do I…?” using either text or voice input. NINA immediately responds by guiding them step by step on the live interface. This contextual, in-product assistance helps users resolve issues right at the moment of friction, preventing them from needing to open support tickets, search through external documentation, or reach out via Slack channels.

Pros of NINA

Provides interactive, step-by-step guidance directly on the live product interface.
Supports both voice and text queries for intuitive user interaction.
Helps deflect support tickets by answering user questions right when they get stuck.
Moves beyond rigid scripted tours, traditional chatbots, and static FAQs.

Cons of NINA

Specifically targeted at B2B SaaS teams, which may limit applicability for other industries.
Requires integration directly inside the product interface.
Relies on users actively engaging the assistant when stuck.

Frequently Asked Questions

What is NINA?

NINA is an AI-powered product assistant that lives inside your software application. It allows users to ask 'How do I...?' via voice or text, providing step-by-step guidance directly on the live interface.

How is NINA different from traditional chatbots or tours?

Unlike rigid scripted tours, standard chatbots, or static FAQs, NINA provides dynamic, contextual assistance directly on the live product interface precisely where users get stuck.

Who is NINA built for?

NINA is built specifically for B2B SaaS teams that currently rely on onboarding calls, product videos, dedicated Slack support channels, and repeated answers to customer support questions.