GoodMetrics is a privacy-focused web analytics platform built as a clean, simple alternative to Google Analytics. Created by Christopher Gimmer (co-founder of Snappa), GoodMetrics aims to restore the straightforward user experience of web tracking without requiring invasive cookie banners.

While many privacy-friendly analytics options only display basic top-line metrics, GoodMetrics provides deeper behavioral insights. It features first- and last-touch attribution, tracks conversions across multiple sessions, and measures revenue per event.

Additionally, GoodMetrics offers direct AI connectivity with platforms like Claude and ChatGPT. Users can link their preferred AI tool once—without entering API keys or installing additional software—and query their analytics data using natural language.

Pros of GoodMetrics

Privacy-friendly analytics requiring no cookie banners
Includes first- and last-touch attribution models
Tracks conversions across sessions and revenue per event
Connects directly with Claude or ChatGPT without API keys or software installation
Clean and intuitive dashboard interface

Cons of GoodMetrics

Pricing details and plan tiers are not provided in the current metadata
Relies on third-party AI models (ChatGPT/Claude) for conversational analysis features

Frequently Asked Questions

What is GoodMetrics?

GoodMetrics is a web analytics platform designed as a privacy-friendly alternative to Google Analytics, offering intuitive dashboards without requiring cookie banners.

Does GoodMetrics require cookie banners?

No, GoodMetrics is built to be privacy-friendly and works without requiring cookie banners on your website.

What metrics and attribution models does GoodMetrics support?

GoodMetrics provides first-touch and last-touch attribution, conversion tracking across user sessions, and revenue per event metrics.

How does AI integration work in GoodMetrics?

You can connect Claude or ChatGPT to GoodMetrics once with no API keys to install or software to set up, allowing you to ask questions about your analytics in natural language.