Traditional task planners and productivity apps rely heavily on positive reinforcement, gamification, and rewards to keep users motivated. However, for many people, the core issue isn't a lack of celebration—it's a lack of consequences. Built by Brooklyn-based solo developer Marcus Taylor, Due or Die is a unique task planner designed specifically to flip that dynamic on its head.

Instead of rewarding you for staying on track, Due or Die introduces real consequences for procrastination and laziness. If you fail to complete your tasks on time, the app steps in to impose penalties, hurl insults, add deliberate friction, and intentionally become a nuisance until you get back on top of your business. It is the ultimate tough-love accountability tool for individuals who respond better to pressure and personality than gentle reminders.

Pros of Due or Die

Takes a unique, tough-love approach with actual consequences for missed deadlines
Adds personality by hurling insults and creating friction when you procrastinate
Designed specifically to combat laziness and lack of follow-through rather than relying solely on positive reinforcement
Created by an independent solo developer with a clear, relatable productivity philosophy

Cons of Due or Die

Tough-love style and insults may not be suitable for all users
May introduce high friction that can frustrate users experiencing severe burnout
Niche feature set focused strictly on penalty-based accountability

Frequently Asked Questions

What is Due or Die?

Due or Die is a task planner and app blocker created by solo developer Marcus Taylor. Unlike traditional productivity apps that reward you for completing tasks, Due or Die introduces penalties, insults, and friction when you fail to complete your work on time.