By Faro is an innovative AI tool designed to help businesses evaluate how effectively autonomous AI agents can interact with their websites. Unlike traditional SEO tools that simply check if a site can be crawled by search engine bots, By Faro scores whether AI agents can actually find, understand, and transact with your digital properties.

Created by founders Richard Rubenstein and Brett Rory Lipman, the platform goes beyond standard optimization to test critical elements that modern AI agents require—including API readiness, structured data, documentation clarity, and pricing visibility. With a fast, free 30-second scan, By Faro bridges the gap between traditional web presence and the emerging ecosystem of AI-driven commerce and automation.

Pros of By Faro

Evaluates whether AI agents can transact, not just crawl your site
Checks API readiness, structured data, and documentation
Analyzes pricing clarity which traditional SEO tools often ignore
Fast and convenient free 30-second scan

Cons of By Faro

Specific advanced pricing tiers and plans are not detailed in the available metadata
Focused primarily on AI agent readiness rather than traditional human SEO metrics

Frequently Asked Questions

What does By Faro do?

By Faro scores whether AI agents can find, understand, and transact with your website, evaluating factors like API readiness, structured data, documentation, and pricing clarity.

How long does a scan take?

By Faro offers a free 30-second scan to quickly evaluate your website's AI agent readiness.

How is By Faro different from traditional SEO tools?

While traditional SEO tools focus on search engine crawling and keywords for human users, By Faro checks if AI agents can actually execute tasks and transact on your site.